Before that, Wonder Girls went on tour opening for the Jonas Brothers, but failed to score a hit. “The dynamics were Internet-meme-driven, like ‘oh, look at this.’” Other label efforts to expand the genre worldwide fizzled the nine-member Girls Generation launched a marketing campaign for their Interscope Records debut in 2011, but it “just didn’t work out,” says one industry vet. “‘Gangnam Style’ was an anomaly,” says Killoren. But most K-pop fanatics today see that song as a one-off gimmick. in 2012, when Psy’s “Gangnam Style” - a supercharged beat paired with outrageously stylized visuals - became the first video to top a billion streams on YouTube. artists in the world infusing themselves into K-pop records.” “I think six months from now we’re going to be talking about some of the biggest mainstream U.S.
“Somebody always has to be the one to walk down that path and cut through the jungle and make some noise, and I think that group BTS,” says Phil Becker, vice president for content at Alpha Media, which owns 68 U.S. Super Junior, a 12-member Korean group, currently have a Latin hit with “Lo Siento,” which is sung in both Korean and Spanish – and has more than 37 million YouTube views. single debut for a Korean girl group when their “ Ddu-Du Ddu-Du” entered the charts at No. In June, the quartet Blackpink scored the highest-charting U.S. Hot 100 in June and racked up more than 35 million YouTube views in its first 24 hours, surpassing Taylor Swift’s “Look What You Made Me Do.” BTS’ LP Love Yourself: Tear, released in May, debuted at Number One on the Billboard 200, moving 135,000 copies in its first week.īTS aren’t alone. The show, which sold out in minutes, follows the success of the group’s hit “Fake Love,” which debuted at Number 10 on Billboard’s U.S. K-pop’s takeover of the West will be cemented on October 6th, when the seven-member Seoul crew BTS becomes the first Korean group to play a U.S. The event’s popularity coincides with the worldwide explosion of K-pop, which has swelled in the past five years from a niche genre to a $5 billion global industry. “The chanting was so loud last time that mainstream music industry people told me they’d never heard the roof blown off like that before,” says organizer Angela Killoren. That number has since swelled to more than 125,000, divided between conventions on both coasts. in 2012, it drew a few hundred fans and curious locals. When the event, Kcon, was first held in the U.S. But more veteran idols will give you a ‘what’s up?’ - trying to greet you in a friendlier, more ‘American’ way.”) “Rookie groups are respectful, shaking your hand and bowing 90 degrees. Expectation.” (“Manners in Korea are taken very seriously,” advises the moderator, a K-pop blogger named Whitneybae. Close by, a teenage dance group teaches signature moves from K-pop music videos other stages in the complex host songwriter meet-and-greets, beauty tutorials and panels like “Meeting Idols in Korea: Reality vs.
FIRST BITE KPOP SERIES
American devotees of Korean pop music have taken over Newark’s Prudential Center for the weekend in the parking lot, the crowd sings along to a series of Korean-pop hooks by groups like Exo, Red Velvet and BTS, whose arena-rock stomper “Fake Love” gets the loudest shouts. On a humid summer afternoon in New Jersey, several thousand people are screaming their hearts out in a language they don’t speak.
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